Love 2 Yeu 2025 Rose Parade Float – “Journey of Dreams”

“Journey of Dreams” Vietnamese American Float in the 2025 Rose Parade® Presented by Honda

Starting with a $1 donation, you help ensure that the voices and stories of the 2.3 million Vietnamese Americans in the U.S. are heard and our community’s legacy is celebrated.

Story

Love 2 Yeu (L2Y), a global youth initiative, proudly announces the debut of “Journey of Dreams”, a Vietnamese American float in the prestigious annual Rose Parade in Pasadena on January 1, 2025. The parade, themed “Best Day Ever”, celebrates moments of joy, achievement, and inspiration—aligning perfectly with the “Journey of Dreams” message of resilience, hope, and the pursuit of brighter tomorrows.

Airing nationally to over 50 million viewers and broadcast internationally in more than 170 countries, the Rose Parade attracts a LIVE audience of over 700,000 spectators annually.

This unique float, created in collaboration with Artistic Entertainment Services (AES), celebrates Tết, the Vietnamese Lunar New Year, and honors the rich cultural heritage and resilience of Vietnamese Americans. It is a vibrant tribute to the courage of immigrant families who embarked on life-changing journeys to the U.S. in pursuit of new beginnings. This float also pays tribute to the next generation—reminding them of their heritage and the dreams they are now free to pursue.

“Journey of Dreams” – A Tribute to Courage, Freedom, and Resilience

The central feature of the float is a beautifully crafted Vietnamese refugee boat named LUCKY, representing the arduous journeys made by countless families seeking freedom and opportunity. Accompanied by animated dolphins representing the guiding support of loved ones and the welcoming embrace of their new homeland, the float shares a story of hope and deep gratitude for the opportunities in America. Native Vietnamese live and simulated materials like mung bean, banana leaves, white rice, cinnamon, star anise, and coffee beans further enrich the float’s design, bringing authentic touches that honor Vietnam’s agricultural offerings. A bird perched on the deck symbolizes the promise of a brighter future for generations to come.

The “Journey of Dreams” float, adorned with thousands of vibrant flowers in shades of red, yellow, and orange, offers a stunning display of Vietnamese heritage. Cultural symbols of Tết, such as traditional fruits, apricot blossoms (hoa mai), square rice cakes (banh chung), and lanterns inspired by the Hoi An Lantern Festival, are proudly featured. In honor of the Year of the Snake, a graceful snake coils around an apricot blossom branch on the float, symbolizing intuition and resilience—qualities that have defined the Vietnamese immigrant experience and continue to guide future generations. Tết is the most important celebration for Vietnamese people around the world. It is a time of reflection, renewal, giving thanks, family reunions, honoring ancestors, and hope for prosperity in the year ahead.

Honoring the Vietnamese Spirit and the American Dream – Past, Present, and Future

As the float makes its way down the parade route, a performance lineup curated by Vietnamese Creatives Collective will bring the journey of the Vietnamese American community to life.

3âm, a dynamic performing arts trio, will perform martial arts and traditional Vietnamese dance, honoring resilient Vietnamese women with movements showcasing a journey of hardship, a longing for home, and a celebration of newfound freedom.
Thuy Van Dance Company will further enrich the experience with their elegant traditional Vietnamese dancers, embodying the beauty and grace of Vietnamese culture.
Adding to the lively celebration, Thiên Ân Performing Arts lion dancers and drummers will captivate audiences with their vibrant, rhythmic performance.
Vietnamese American singer Rachele Nguyen, from NBC’s The Voice Season 24, will perform A Million Dreams from The Greatest Showman, an inspiring anthem capturing the community’s journey and embrace of the American Dream.

The float riders represent pioneering Vietnamese Americans who have made new lives in the United States and have excelled as leaders in their respective industries. “Journey of Dreams” is not just a float—it embodies the resilience, ambition, and achievements of countless families who dared to dream for future generations. These inspirational figures include:

Kieu Chinh | Actress (Joy Luck Club, The Sympathizer), producer, humanitarian, lecturer and philanthropist
Kien Tam Nguyen | Pioneering leader and co-founder of Advance Beauty College, empowering over 50,000 beauty professionals and transforming the nail salon industry
Leyna Nguyen | Emmy-award-winning journalist formerly with CBS, President of Love Across the Ocean charity, Founder of VanMay Financial, and Senior Executive Chairwoman at First Financial Security, on a mission to improve financial literacy in the Vietnamese-American community
Amanda Ngoc Nguyen | 2022 TIME Woman of the Year, 2019 Nobel Peace Prize Nominee, CEO + Founder of RISE, Civil Rights Activist, and First Vietnamese (and Southeast Asian) Astronaut to embark on a journey into space!
Dr. Linda Vo | Professor Emeritus, Curator of Viet Stories, and former Chair of the Department of Asian American Studies at the University of California, Irvine
Jo Fogel, Teresa Nguyen, and Dr. Keri Tran | Cofounders of Love 2 Yeu and visionaries behind the “Journey of Dreams” float
Hang Nga Nguyen | Mother of Jo Fogel and Teresa Nguyen, representing the first generation of Vietnamese Americans
Analiese Lim and Victoria Ngo | Daughters of Teresa Nguyen and Dr. Keri Tran, representing the next generation of Vietnamese Americans
And more to be announced!

“We are deeply grateful to the United States for providing a land of freedom where we can pursue our dreams,” says Jo Fogel, co-founder of Love 2 Yeu. “This float is our way of expressing gratitude for the opportunities we have received and our commitment to give back to this beautiful country.”

Ways to Participate and See Our “Journey of Dreams” Float

Volunteer to Decorate the Float (Password “Vietnam”) – Welcome to the 2025 Rose Parade Float Decorating Event for friends, family, partners and sponsors. We look forward to your support and assistance as we decorate “Journey of Dreams”.
TV Networks and Streaming Platforms – ABC, KTLA 5, NBC, RFD TV, Great American Family, and Univision will carry the parade nationally. Streaming partners for the Tournament of Roses include Fubo, Local Now, OTT Studio, Pluto TV, Sport TV and The Grio.
Rose Parade Tickets – Celebrate the New Year with Sharp Seating. As the Official Grandstand Seating and Ticket Company for the Tournament of Roses, Sharp Seating has been providing grandstand seating for the Rose Parade presented by Honda for over 85 years. They are a family-owned and operated business whose number one priority is customer service. All tickets are sold at face value – they are not a ticket broker.
Rose Parade and Rose Bowl Game Parking Tickets – Convenient parking is one of the most important considerations for your Rose Parade enjoyment. Considerable time, effort, and expense are put forth to provide you with the very best parking arrangements. Car parking is generally within 2-4 blocks of your grandstand seats. All parking lots are staffed with parking attendants to assist you to your reserved parking space. Most parking lots are “stack” parked. We suggest you arrive early to avoid road closures set up before the parade.
Float Fest – From Wednesday, January 1 through Friday, January 3, this features a 2-mile showcase of Rose Parade floats following their appearance along the parade route. Each year, nearly 70,000 visitors participate in the chance to walk within a few feet of the floats and appreciate up close the creativity and detail of each magnificent display. Participating float exhibitors can engage with event attendees in this event’s family-friendly, celebratory environment

Join Our “Journey of Dreams” with a $1 Contribution

Love 2 Yeu invites all to celebrate the traditions of Tết and help share the inspiring story of our Vietnamese American community with the world by making a $1 donation. Funds will go directly toward building the meaningful “Journey of Dreams” float, while additional contributions will benefit non-profits serving Vietnamese communities locally and abroad, supporting initiatives in education, relief efforts, and community empowerment.

Thank you for joining us on this incredible journey. Please consider sharing our campaign with family and friends to help us reach our $2.3 million goal to represent the 2.3 million Vietnamese Americans across the United States—amplifying the impact of this story of heritage, resilience, and gratitude.

Choose a donation level that fits your heart. Your support enables Love 2 Yeu to:

Build and Decorate the Float: Covering materials, flowers, and intricate designs to bring our story to life.
Celebrate Heritage: Honoring Vietnamese traditions and fostering unity among diverse communities.
Promote Hope and Resilience: Sharing the journey of Vietnamese immigrants and their contributions to America.
Enrich Youth Programs: Nourishing, educating, and empowering underserved youth in Vietnam and the U.S.

$1 – Share Our Story:

Thank You! Your contribution helps cover overall costs of the float and supports Love 2 Yeu’s mission.

$25 – Commemorative Pin:

A Love 2 Yeu x Rose Parade commemorative pin to show your support

$50 – Commemorative Pin & Dedicated Rose Name Tribute

A Love 2 Yeu x Rose Parade commemorative pin
A Dedicated Rose Name Tribute (donate by December 26 to be included)

$250 – Commemorative Pin, Dedicated Rose Name Tribute & Rose Parade Ticket

A Love 2 Yeu x Rose Parade commemorative pin
A Dedicated Rose Name Tribute (donate by December 26 to be included)
One (1) Rose Parade Ticket to experience the event in person. Digital tickets will be transferred on December 29. Please download the Rose Parade app to receive.

$500 – Commemorative Pin, Two Dedicated Rose Name Tributes & Two Rose Parade Tickets

A Love 2 Yeu x Rose Parade commemorative pin
Two (2) Dedicated Rose Name Tributes (donate by December 26 to be included)
Two (2) Rose Parade Tickets to experience the event in person. Digital tickets will be transferred on December 29. Please download the Rose Parade app to receive.

$1,000 – Commemorative Pin, Two Dedicated Rose Name Tributes & Four Rose Parade Tickets

A Love 2 Yeu x Rose Parade commemorative pin
Four (4) Dedicated Rose Name Tributes (donate by December 26 to be included)
Four (4) Rose Parade Tickets to experience the event in person. Digital tickets will be transferred on December 29. Please download the Rose Parade app to receive.

$2,500 – Commemorative Pin, Ten Dedicated Rose Name Tributes & Ten Rose Parade Tickets

A Love 2 Yeu x Rose Parade commemorative pin
Ten (10) Dedicated Rose Name Tributes (donate by December 26 to be included)
Ten (10) Rose Parade Tickets to experience the event in person. Digital tickets will be transferred on December 29. Please download the Rose Parade app to receive.

Be a part of “Journey of Dreams” and help us share a story of resilience, gratitude, and the unwavering spirit of the Vietnamese people. Your donation not only supports our float but also contributes to empowering future generations to dream and achieve greatness.

Sponsors and Community Partners

Corporate Sponsors

VIP Community Reception

Lucky Basket Productions

In-Kind

dtn.tech Printing Services

Media Partners

Little Saigon TV
Nguoi Viet Daily News
Dai Phat Thanh Radio
Ba Me Radio

Float Project Partner

Vietnamese Creatives Collective

Community Partners

AA Success

Volunteer Partners

About Love 2 Yeu

Love 2 Yeu is a global youth initiative dedicated to nourishing, empowering, and educating underserved youth in the U.S. and abroad. Our mission also extends to relief efforts, supporting families and communities in times of need. The “Love” in our name represents our commitment to youth programs in the United States. The “2” symbolizes the connection between the U.S. and Vietnam, while “Yêu” (pronounced “eww”), meaning “love” in Vietnamese, signifies our dedication to Vietnam’s youth and educational initiatives.

Thank You for Your Support!

Together, we can celebrate our heritage, honor our past, and build a brighter future. Thank you for being a part of our journey.

Stay Connected
Follow us on social media for updates on the Rose Parade and our ongoing projects:

Facebook: Love 2 Yeu
Instagram: @Love2Yeu

“Hành Trình Của Những Giấc Mơ”

Hãy cùng chúng tôi nói lời cảm ơn người dân và đất nước Hoa Kỳ. Xe hoa của người gốc Việt trong cuộc diễn hành Rose Parade 2025® do Honda giới thiệu

Chỉ với $ 1, quý vị có thể giúp tiếng nói và câu chuyện tìm tự do của 2.3 triệu người gốc Việt ở Hoa Kỳ được vang lên và di sản của cộng đồng chúng ta được tôn vinh.

Qua đó, trước toàn thế giới, cộng đồng gốc Việt sẽ tỏ lòng tri ân Hoa Kỳ, đất nước và con người đã cưu mang chúng ta trong suốt thời gian qua.

Câu chuyện

Love 2 Yeu (L2Y), một tổ chức thanh niên toàn cầu, tự hào thông báo sự ra mắt ”Hành Trình Của Những Giấc Mơ”, chiếc xe hoa ĐẦU TIÊN của người gốc Việt trong cuộc diễn hành uy tín Rose Parade hàng năm ở Pasadena vào ngày 1 Tháng Giêng, 2025. Cuộc diễn hành, với chủ đề “ngày tuyệt vời nhất từ trước đến nay”, kỷ niệm những khoảnh khắc vui vẻ, thành tựu và cảm hứng – hoàn toàn phù hợp với thông điệp “Hành Trình Của Những Giấc Mơ” về sự kiên trì, hy vọng và lòng tin tưởng vào ngày mai tươi sáng hơn.

Phát hình trên toàn quốc với hơn 50 triệu khán giả và phát hình quốc tế cho hơn 170 quốc gia, Rose Parade thu hút khán giả Tại chỗ với hơn 700,000 người hàng năm.

Xe hoa độc đáo này được tạo ra với sự hợp tác của Dịch Vụ Giải Trí Nghệ Thuật (AES), kỷ niệm Tết Nguyên Đán Việt Nam, và tôn vinh di sản văn hóa phong phú và khả năng phục hồi của người gốc Việt. Đây là một sự nồng nhiệt tôn vinh tinh thần dũng cảm của các gia đình nhập cư đã bước vào cuộc hành trình đổi đời đến Hoa Kỳ để làm lại cuộc đời. Xe hoa này cũng vinh danh thế hệ kế tiếp – nhắc nhở họ về di sản của họ và những giấc mơ mà giờ đây họ có thể tự do theo đuổi.

Hãy tham gia “Hành Trình Của Những Giấc Mơ” với chúng tôi với khoản đóng góp $1.

Love 2 Yeu mời tất cả mọi người nêu cao truyền thống Tết và giúp chia sẻ câu chuyện đầy cảm hứng của cộng đồng gốc Việt với thế giới bằng cách quyên góp $1. Các quỹ sẽ được dùng trực tiếp để xây dựng xe hoa “Hành Trình Của Những Giấc Mơ” đầy ý nghĩa, trong khi các khoản đóng góp thêm sẽ mang lại lợi ích cho các tổ chức phi lợi nhuận phục vụ cộng đồng Việt Nam trong và ngoài nước, hỗ trợ các sáng kiến về giáo dục, nỗ lực cứu trợ và tạo sức mạnh cho cộng đồng.

Cảm ơn quý vị đã cùng chúng tôi trong hành trình đáng kinh ngạc này. Hãy đóng góp cho chiến dịch của chúng tôi với gia đình và bạn bè để giúp chúng tôi đạt được mục tiêu $2.3 triệu để đại diện cho 2,3 triệu người Mỹ gốc Việt trên khắp Hoa Kỳ – khuếch đại tác động của câu chuyện về di sản, khả năng phục hồi và lòng biết ơn này.

Chọn mức quyên góp phù hợp với trái tim của bạn. Sự hỗ trợ của bạn cho phép Love 2 Yeu:

Xây dựng và trang trí phao: Vật liệu che phủ, hoa và thiết kế phức tạp để làm cho câu chuyện của chúng ta trở nên sống động.
Kỷ niệm Di sản: Tôn vinh truyền thống Việt Nam và thúc đẩy sự đoàn kết giữa các cộng đồng đa dạng.
Thúc đẩy hy vọng và khả năng phục hồi: Chia sẻ hành trình của những người nhập cư Việt Nam và những đóng góp của họ cho nước Mỹ.
Chương trình làm giàu cho thanh niên: Nuôi dưỡng, giáo dục và trao quyền cho thanh thiếu niên không được phục vụ ở Việt Nam và Hoa Kỳ.

$1 – Chia sẻ câu chuyện của chúng tôi:

• Cảm ơn bạn! Sự đóng góp của bạn giúp trang trải tổng chi phí của phao và hỗ trợ sứ mệnh của Love 2 Yeu.

25 đô la – Ghim kỷ niệm:

• Ghim kỷ niệm A Love 2 Yeu x Rose Parade để thể hiện sự ủng hộ của bạn

50 đô la – Ghim kỷ niệm & Tưởng nhớ tên hoa hồng chuyên dụng